Academy For Undergraduates
Academy for undergraduates
by Afterteam
WordPress and e-Commerce
2023/2024
Introduction
This comprehensive WordPress course is designed for students in grades 9, 10, and 11 who can immediately immerse themselves in the world of web development and digital marketing. Whether they are beginners or have some prior knowledge, this course will give them the practical skills to build, manage and optimise professional websites.
Studies
Over the course of nine months, students will embark on a journey that begins with mastering the basics of WordPress and gradually progresses to building sophisticated websites, online stores, and improving user experience. They will delve into web design, learn basic codes, explore SEO strategies, understand the business principles behind a website, and even create monetization strategies.
Key Skills
At the end of the training, students will have acquired a solid set of skills:
- Complete setup and customization of WordPress websites
- Competence in designing responsive layouts ensuring optimal user experience on all devices
- Deciphering and implementing metrics to measure business success and different business models
- Create and manage e-commerce platforms using WooCommerce
- Understand marketing strategies, content creation and social media engagement
- Experience with website optimization, analytics interpretation and conversion rate optimization.
Future Occupations
Web developer
Designs and creates websites for clients or companies
MARKETING SPECIALIST
Develops and implements online marketing strategies, SEO campaigns and social media promotions
E-COMMERCE MANAGER
Manage and optimize online stores, ensure sales results
CONTENT CREATOR
Writing engaging blog posts, product descriptions and marketing messages