Project: Playboy

REBRANDING, BUSINESS DEVELOPMENT, WEB DESIGN, WORDPRESS DEVELOPMENT, INSTAGRAM MANAGEMENT

Our Results

Instagram (Dec 2019 – June 2020)

+400% increase

How We Did It

Tags & Hashtags Analysis

Daily Enagement Analysis

pb_report_publish_time

Our Recommendations

Items:
• Single photo
• The photo could be in English
• There must be emojis in the photo
• The photo should havee many hashtags in English
• The photo should have an author’s tag
• The photo should have external links that lead somewhere – shop, product, Instagram account

—-
The content should be “mixed” into 5-10 photos with 1 video uploaded directly / without embed /; backstage video or photo shoots; Instagram videos

Benchmarking

Websites

What are the most successful Playboy websites and how do they achieve it?

Russia – playboyrussia.com
Thailand – playboythailand.com
Germany – playboy.de
Mexico – playboy.com.mx

The sites of Russia, Thailand, Germany and Mexico generate high traffic and receive a lot of attention.

What do they have in common:
  1. A premium design that goes beyond the template of standard news WordPress sites
  2. Links from/to social networks, where they also post links or shortlinks
  3. Significantly more content than the competition and publish regularly
  4. Many backlinks – there are links to them from other sites
  5. Authority – the addresses of their sites have been purchased for many years
  6. Well-developed functionality of the site – subscriptions, videos, galleries, etc.
  7. Social networks are linked to the main website
  8. Good analytics and an overall development strategy
  9. They publish unique content on various channels – website, Facebook, Instagram
What was our strategy:

The sites of Russia, Thailand, Germany and Mexico generate high traffic and receive a lot of attention.