Project: Playboy
REBRANDING, BUSINESS DEVELOPMENT, WEB DESIGN, WORDPRESS DEVELOPMENT, INSTAGRAM MANAGEMENT
Our Results
Instagram (Dec 2019 – June 2020)
+400% increase
How We Did It
Tags & Hashtags Analysis
Daily Enagement Analysis
Our Recommendations
Items:
• Single photo
• The photo could be in English
• There must be emojis in the photo
• The photo should havee many hashtags in English
• The photo should have an author’s tag
• The photo should have external links that lead somewhere – shop, product, Instagram account
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The content should be “mixed” into 5-10 photos with 1 video uploaded directly / without embed /; backstage video or photo shoots; Instagram videos
Benchmarking
Websites
What are the most successful Playboy websites and how do they achieve it?
Russia – playboyrussia.com
Thailand – playboythailand.com
Germany – playboy.de
Mexico – playboy.com.mx
The sites of Russia, Thailand, Germany and Mexico generate high traffic and receive a lot of attention.
What do they have in common:
- A premium design that goes beyond the template of standard news WordPress sites
- Links from/to social networks, where they also post links or shortlinks
- Significantly more content than the competition and publish regularly
- Many backlinks – there are links to them from other sites
- Authority – the addresses of their sites have been purchased for many years
- Well-developed functionality of the site – subscriptions, videos, galleries, etc.
- Social networks are linked to the main website
- Good analytics and an overall development strategy
- They publish unique content on various channels – website, Facebook, Instagram
What was our strategy:
The sites of Russia, Thailand, Germany and Mexico generate high traffic and receive a lot of attention.
– Unlike the Thais, we rely on the same elements as the 4 high-traffic websites listed, but we will rely on Instagram galleries and a custom influencer marketing platform.
– We will bet on photo galleries and implement the same concept at a later stage, as we can talk to photographers / videographers and replicate the success of our colleagues
– We can try to get some traffic from Romania and Serbia, whose sites do not work; we could use subdomains, for example: playboy.bg/ro and playboy.bg/rs
– We will rely on merchandising and a well-developed online store that we could advertise to spread the word
The Results:
