Our services and tracking includes:
If your campaign goal is to drive people to a particular page on your website, by adding a tracking code on all links you can monitor through your analytics tool such as Google Analytics the number of unique page views, time on page and total pages viewed. By defining conversion goals based on the action that you want visitors to take, such as making a purchase, you can analyse direct campaign success.
When a campaign leads people to a unique landing page or incentivizes purchase using a voucher code, its success can easily be measured by analysing the number of people who purchased coming from that landing page or using that specific voucher code.
This refers to the number of conversations about your brand compared to your competitors’ brands, so you can understand how yours stands in the market versus competition.
This is defined by the topics and conversations that your customers care about. They may not be brand related but market related.
When a campaign drives additional social profile data – such as contact information and other likes and interests – this feeds your marketing and customer support team with very useful insights. These can typically help you to segment your customer base to drive more targeted marketing and support that will, eventually, lead to more sales.