We create content around popular keywords that your audience uses to find information online, giving great value to visitors to your website. We use software to identify keywords with long queues and relevant topics.
Search engine optimization (SEO), although a very technical practice, is a marketing function – and it should be treated as such. As SEO practitioners, we delve into the services, products and overall business strategy of your company.
During our course of work, we also tend to understand your competitive landscape, branding, future website development goals and related business components. SEO is about getting new customers. Our role is to drive more targeted traffic to your organization’s website.
The mechanics of how it is done continues to evolve, but we are usually guided by indicators such as:
Total site traffic
Traffic to your most popular pages
Keywords driving traffic
Keywords leading to conversions
Pages receiving search traffic
Pages leading to conversions down the line
Page traffic and page conversion rate
Keyword traffic and keyword conversion rate
Conversion Rate Optimization (CRO) means optimizing the number of conversions relative to the number of visitors. Depending on your business goals, we may use A / B testing, heat cards and other tools to improve conversion speed.
To help us understand and target our audience properly, we create customer staff. We use segmentation to divide your customers into different groups and to better understand their typical buying behavior.
Ensuring that visitors who have access to your website from mobile devices has extensive experience with it is crucial to the first era of mobile devices. We use a variety of data compression techniques and make sure your website is cross-device and cross-compatible.
We create content around popular keywords that your audience uses to find information online, giving great value to visitors to your website. We use software to identify keywords with long queues and relevant topics.
Contextual keyword targeting is used when we need to optimize your website for paid advertising or attract the right audience. We do this using keywords that are closely related to the niche of your industry. Based on this, we measure and track the implemented advertising campaigns.
Contextual keyword targeting is used when we need to optimize your website for paid advertising or attract the right audience. We do this using keywords that are closely related to the niche of your industry. Based on this, we measure and track the implemented advertising campaigns.
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