Search engine optimization (SEO), although a very technical practice, is a marketing function – and it should be treated as such. As SEO practitioners, we delve into the services, products and overall business strategy of your company.
During our course of work, we also tend to understand your competitive landscape, branding, future website development goals and related business components. SEO is about getting new customers. Our role is to drive more targeted traffic to your organization’s website.
The mechanics of how it is done continues to evolve, but we are usually guided by indicators such as: