Search engine optimization (SEO), although a very technical practice, is a marketing function – and it should be treated as such. As SEO practitioners, we delve into the services, products and overall business strategy of your company.

During our course of work, we also tend to understand your competitive landscape, branding, future website development goals and related business components. SEO is about getting new customers. Our role is to drive more targeted traffic to your organization’s website.

The mechanics of how it is done continues to evolve, but we are usually guided by indicators such as:

Total site traffic

Traffic to your most popular pages

Keywords driving traffic

Keywords leading to conversions

Pages receiving search traffic

Pages leading to conversions down the line

Page traffic and page conversion rate

Keyword traffic and keyword conversion rate

Focus Areas

Conversions

Conversion Rate Optimization (CRO) means optimizing the number of conversions relative to the number of visitors. Depending on your business goals, we may use A / B testing, heat cards and other tools to improve conversion speed.

Customer targeting

To help us understand and target our audience properly, we create customer staff. We use segmentation to divide your customers into different groups and to better understand their typical buying behavior.

Mobile optimization

Ensuring that visitors who have access to your website from mobile devices has extensive experience with it is crucial to the first era of mobile devices. We use a variety of data compression techniques and make sure your website is cross-device and cross-compatible.

Keyword Research

We create content around popular keywords that your audience uses to find information online, giving great value to visitors to your website. We use software to identify keywords with long queues and relevant topics.

Keyword Targeting

Contextual keyword targeting is used when we need to optimize your website for paid advertising or attract the right audience. We do this using keywords that are closely related to the niche of your industry. Based on this, we measure and track the implemented advertising campaigns.

Search Engine Optimization

Contextual keyword targeting is used when we need to optimize your website for paid advertising or attract the right audience. We do this using keywords that are closely related to the niche of your industry. Based on this, we measure and track the implemented advertising campaigns.