Call Us: +1-917-993-9319
Call Us: +1-917-993-9319

Project: Playboy

REBRANDING, BUSINESS DEVELOPMENT, WEB DESIGN, WORDPRESS DEVELOPMENT, INSTAGRAM MANAGEMENT

Photo by: Georgi Malev

Our Results

Instagram (Dec 2019 – June 2020)

+400% increase

wdt_ID#CountryInstagramFollowersFollowingAvgLikesPostsAvgCommentsEngagement
11USAplayboy8.143.71762262.18710.1781650.77%
22Mexicoplayboymx989.5761.71211.1281.896661.13%
33Thailandplayboythailand891.69638375714.37740.09%
44Portugalplayboyportugalmagazine403.2967.3546.6665.555441.66%
55Germanyplayboygermany248.1066043.2791.978441.34%
66Russiaplayboy_russia196.4453902.6822.079211.38%
77South Africaplayboymag_sa188.5526131.9211.084191.03%
88Italyplayboyita162.1722.0123.8821.117262.41%
99Phillipinesplayboyphilippines162.1582382.524674341.58%
1010Columbiaplayboy_col153.030932.256857101.48%

What Did We Do

Tags & Hashtags Analysis

Daily Engagement Analysis

Our Recommendations

Items:
• Single photo
• The photo could be in English
• There must be emojis in the photo
• The photo should havee many hashtags in English
• The photo should have an author’s tag
• The photo should have external links that lead somewhere – shop, product, Instagram account

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The content should be “mixed” into 5-10 photos with 1 video uploaded directly / without embed /; backstage video or photo shoots; Instagram videos

Benchmarking

Websites

wdt_ID#CountryURLTrafficPosition
11Russiaplayboyrussia.comHigh81.349
22Thailandplayboy.co.thHigh86.910
33Germanyplayboy.deHigh173.826
44Mexicoplayboy.com.mxHigh240.737
55Hungaryplayboy.huAverage499.218
66Greeceplayboy.grAverage547.214
77Croatiaplayboy.hrLow1.649.005
88Columbiaplayboy.coLow1.989.985
99Czech Republicplayboy.czLow2.084.508
1010Netherlandsplayboy.nlLow2.516.821

What are the most successful Playboy websites and how do they achieve it?

  1. Russia – playboyrussia.com
  2. Thailand – playboythailand.com
  3. Germany – playboy.de
  4. Mexico – playboy.com.mx

The sites of Russia, Thailand, Germany and Mexico generate high traffic and receive a lot of attention.

What do they have in common:

  1. A premium design that goes beyond the template of standard news WordPress sites
  2. Links from/to social networks, where they also post links or shortlinks
  3. Significantly more content than the competition and publish regularly
  4. Many backlinks – there are links to them from other sites
  5. Authority – the addresses of their sites have been purchased for many years
  6. Well-developed functionality of the site – subscriptions, videos, galleries, etc.
  7. Social networks are linked to the main website
  8. Good analytics and an overall development strategy
  9. They publish unique content on various channels – website, Facebook, Instagram

– Unlike the Thais, we rely on the same elements as the 4 high-traffic websites listed, but we will rely on Instagram galleries and a custom influencer marketing platform.
– We will bet on photo galleries and implement the same concept at a later stage, as we can talk to photographers / videographers and replicate the success of our colleagues
– We can try to get some traffic from Romania and Serbia, whose sites do not work; we could use subdomains, for example: playboy.bg/ro and playboy.bg/rs
– We will rely on merchandising and a well-developed online store that we could advertise to spread the word

The Results: