REBRANDING, BUSINESS DEVELOPMENT, WEB DESIGN, WORDPRESS DEVELOPMENT, INSTAGRAM MANAGEMENT
Instagram (Dec 2019 – June 2020)
• Single photo
• The photo could be in English
• There must be emojis in the photo
• The photo should havee many hashtags in English
• The photo should have an author’s tag
• The photo should have external links that lead somewhere – shop, product, Instagram account
The content should be “mixed” into 5-10 photos with 1 video uploaded directly / without embed /; backstage video or photo shoots; Instagram videos
What are the most successful Playboy websites and how do they achieve it?
The sites of Russia, Thailand, Germany and Mexico generate high traffic and receive a lot of attention.
What do they have in common:
What was our strategy:
– Unlike the Thais, we rely on the same elements as the 4 high-traffic websites listed, but we will rely on Instagram galleries and a custom influencer marketing platform.
– We will bet on photo galleries and implement the same concept at a later stage, as we can talk to photographers / videographers and replicate the success of our colleagues
– We can try to get some traffic from Romania and Serbia, whose sites do not work; we could use subdomains, for example: playboy.bg/ro and playboy.bg/rs
– We will rely on merchandising and a well-developed online store that we could advertise to spread the word