Conversion Rate Optimization

What Is A CRO

A CRO (converion sare optimization) is a structured and systematic approach to improving the performance of your website or business

Informed by insights—specifically, analytics and user feedback
Defined by your website’s unique objectives and needs (KPIs)
Taking the traffic you already have and making the most of it

Sites that are conversion optimized squeeze more leads, sales, and opt-ins from their visitors.

By combining desire, confidence, and trust-building elements such as testimonials, credibility-based professional design, and third-party badges, you will convert more of your prospects into buyers.

What Are We Improving

Total Conversions

Your Total Conversions is number of people who did whatever it is defined as converting (email newsletter, made a purchase, and so on).

Bounce Rate

Your Bounce Rate is the percentage of people who leave after viewing a single page. A high bounce rate is not a good thing–for whatever reason, people aren’t finding what they’re looking for so they leave almost immediately.

Conversion Rate

Your Total Conversions is number of people who did whatever it is defined as converting (email newsletter, made a purchase, and so on).

Exit Rate

You also have a specific Exit Rate for each page; it’s the percentage of people who leave after viewing the page. Your exit rate lets you know the last page that users view before they move on. A very high exit rate on a specific page can be a red flag.

Average Time on Site

An Engagement Metric, the Average Time on Site of users gives you a general idea how long people are sticking around. A high bounce rate means a low average time on site — visitors aren’t sticking around long enough to do whatever it is you want them to do.

Average Page Views

Similarly, Average Page Views is an Engagement Metric that tells you how many pages the average visitor through before leaving. More page views can mean engagement but also can mean a lack of clarity in your conversion funnel, if there is no conversion.

Our Tools

Below you’ll find some of the software we use to provide A/B testing, understand customer behaviour, create compelling reports, etc.

Analytics

Google Analytics
KISSMetrics
Mixpanel
Segment.io
Chartbeat
Clicky
RJ Metrics
Woopra
Chart.io
GoodData
Omniture

Tools

Balsamiq
InVision
Click Tale
Crazy Egg
Optimizely
Google Content Experiments
VerifyApp
IBM Watson